Produce a report elaborating on the key strategic and operational Case Study

Produce a report elaborating on the key strategic and operational issues faced by the operations manager(s) in SPICE VILLAGE RES - Case Study Example In addition, the problems of the case will be addressed and recommendations will be also provided. Finally the report will conclude highlighting the important findings of the study. Table of Contents Introduction 4 Customers 5 Markets Supplied 5 Market-Order Winners and Order Qualifiers 6 PART II 8 Manufacturing Process and Service Delivery 9 Infrastructure to manage the delivery System 9 Conclusion 10 Bibliography 11 Introduction Spice Village is a Pakistani restaurant which is located in Upper Tooting Road in London. The restaurant is considered as one of the most authentic Tandoori restaurants of UK. The restaurant was opened in the year 2004 and has its branches in Southall and Tooting (Spicevillageltd, n.d. (a)). Initially, the restaurant was operated from a small shop, but the rising popularity and demand of the customers has allowed the company to expand its branches in 2008. It is known for offering unique dining experiences to the consumers. Some of the noteworthy dishes of Spice Village are Kebabs, Nihari, Chops, Biriyanis, Karahi and few other dishes from fish. Apart from these dishes, the restaurant also sells chicken dishes, vegetable dishes, soft drinks and deserts, and some other special dishes. From the time of its inception, the company has witnessed tremendous successes. Based on high success rate, the company has also carried out expansions to the other parts of London. The particular area where the restaurant is situated comprises many other restaurants. Spice Villages has almost 25 competitors. Nevertheless, Spice Village is the largest among the existing players of the market in which it operates. With stylish and elegant setting and astonishing store ambience, the company has been able to attract many customers. It has a seating capacity of 220, which acts as a competitive advantage to the firm (Spicevillageltd, n.d. (b)). Spice Village has also achieved various other credentials to its name. For example, the restaurant has won Tiffin Cup award and was also declared as ‘the top nosh† restaurant by The Guardian (Khan, n.d.). Such achievements and good market reputation have helped the company gain substantial market share. The next half of the report will shed light on the strategic context of the company. PART I Customers Spice Village sells a wide range of products to the customers. The primary rationale behind adopting a differentiation strategy is to cater to a large customer base. The special dishes include Kebabs, Nihari, Chops, Biriyanis, Karahi and dishes made of fish. In addition, the restaurant also sells chicken dishes, vegetable dishes, soft drinks and deserts, and some other special customized menus. Thus, from the strategy it is clear that the company tries to cater to a diversified group of customer. Nonetheless, as the menu is basically Pakistani, the restaurant mainly targets Pakistani population and other Asians. The company does not prefer catering to the Chinese, Scandinavians and Afri can customers for some specified reasons. For example, the Chinese people are not targeted as the employees, and the owners of the restaurants do not understand the Chinese language. On the other hand, the restaurant owners think that Scandinavians eat extremely slow and can block the places of other potential customers. Finally, regarding the Africans, the restaurant owner perceives that Africans want the food to be served as soon as possible and cheap. The restaurant also does not sell any sort of alcoholic products, which restricts them to