The Marketing Strategies of Beauty Companies Like Lux Beauty Soap Research Paper - 10

The Marketing Strategies of Beauty Companies Like Lux Beauty muck - Research Paper ExampleThe marketer takes stock of the demographic forces in a market world in order to best tailor their marketing strategies to suit it. This is manipulation of the marketing environment whether or not it is for its good (Micheal). Marketers know that in order for the consumer to be manipulated into buying a product that they select to Remember a cultural sign gets its meaning from the system or code in which it appears.the ascertain it portrays.the social context in which the image is accepted.(Maasik 81). That nub that marketers have to stay ahead to consumers to be able to predict their wants and needs. In the case of Lux Beauty, soap this means knowing the need of women for dish aerial and acceptance in a society that adores the beautiful. It is not only important to understand wants and needs save also to comprehend consumers concerns and motivations. This will enable the producers of goo ds to properly adjust product specifications and tailor them to consumers needs. This means that marketers have to research and scan the market so that the continually acquires information on consumers and their response to their products. It is the handicraft of marketers to monitor events that occur outside the product to identify trends, opportunities and threats to the product from competitors or changes in consumer needs. With the onset of globalization, these activities argon carried out on a global scale. Lux Beauty Soap is a globally bought product. This has guide the company to use different images to portray beauty according to the societal norms of beauty.