ABSTRACT  This case study is a detailed verbal description on the investment strategy of Etisalat Limited by  good luck into  cutting   commercialize places. The  topic begins with an overview of the company and its industry. The second  image of the paper  talks about the PEST analysis of the company, the strategies,  manoeuvre and the products in the  assorted markets. The third part of the paper gives a description of the  world(prenominal) business problems the company could face if the in its  picking of market  innovation mode. This case study will go  march on to explain the values and mission of the company. The  undermentioned part of the paper will be an analysis of the  rule behind its  adit into various telecommunication markets and sequence of entry to various markets. The  final part will examine the challenges confront by Etisalat in International business.  INTRODUCTION  As an uphill economy, Nigeria has become one of the  more or less  executable markets for growing    businesses and this has attracted numerous multinational companies with goods and services that  atomic  come in 18 looking to expand globally. The country is a  take a hop  toad economy open to technological advancements.   The technologies, policies, governance, and standards of telecommunications have  at peace(p) through and through many changes over the course of history.

 From the monopolistic approach that  conglomerate the radio and telegraphs technologies then the television and satellites, thither has been a  monumental jump to the internet and mobile  prognosticate technologies. There  atomic number 18 currently  qui   nt telecommunication companies existing in N!   igeria, the  accounting entry of Etisalat into the market was an opportunity for growth of the company and an experience of  change order of magnitude technological telecommunications services for the people. Telecommunications has a significant role in allowing the free flow of commerce to boost economic growth,   invoke foreign investment, and facilitate development in less-developed countries.  Globalization has helped to   neutralize this process possible; Information and Communication Technology...If you want to   buzz off in a full essay, order it on our website: 
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