Automatic Stereotype Activation: The Effects of Stereotype and Individual Differences

Literature Re linear perspectiveOver the past years, many unalike research studies have been conducted on automatic consort activation. emboss is the understanding and ?expectations? of the typical characteristics of a conclave which is already deep-seated in our mind (Kunda, 1999, p.315). For example, Devine open up in her cut wind in 1989 that White Americans often view African Americans as aggressive. Aggressiveness is single of the many ostracise attributes that is frequently associated with African Americans (Devine, 1989). However, stereotype bequeath not be mechanically initiate on its own without a prompt. A member of the classify group must be presented in order to part the stereotype automatically. Even if the member of the stereotyped group appears nevertheless for less than hundreds millisecond, stereotype of that particular group can n wizardffervescent be activated automatically (Kunda, Davies, Adams, and Spencer, 2002). For example, by looking at an im age of African American faces for 315 ms can cancel most people to activate the electronegative stereotypes of African American automatically (see Fazio, Jackson, Dunton, and Williams, 1995). Moreover, the stereotype can automatically influence one?s judgement and behaviour toward some other person. The other person, who is receiving that influenced judgement and behaviour, will respond according to the influenced behaviour.

This response will confirm and reinforce one?s stereotype without one realizing the correct source of the response, causing ?a pitiful and escalating rack of increasingly negative responses? (Kunda, 1999, p.323). However, not everyone will be ! influenced by their stereotypes. Devine argues that although everyone does experience the automatic activation of stereotypes, some mayhap able-bodied to inhibit the effects of stereotype if they are mindful of the activation of the stereotype, if they are motivated to inhibit the stereotype, and if there is enough sentence and cognitive resources. More studies will be discussed in stop below to better demonstrate the automatic activation... If you privation to get a full essay, order it on our website: OrderCustomPaper.com

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