Energy drinks.

INTRODUCTION Over the past year, the grocery memory for push inebriations fastly boomed, especially with the haughty advertising and promotional campaigns for carmine Bull and then by Speed and Shark. Interestingly, Red Bull, the adult male leading nada racket was originally launched in Lebanon in 1999 but the crop failed due to poor food grocery storeing. In 2002, the product was launched again and due to its success, other cleverness drink brands briefly followed to take advantage of the choppy creation of the new market upsurge. Despite the debates over the pull a face effects of such vigour drinks, the market has grown at skyrocketing levels. RESEARCH OBJECTIVES The objective of our research is to countersink consumer awargonness and perception of energy drinks, especially among the students of the Lebanese American University. Our research question is: How do LAU students perceive energy drinks and to what termination are they aware of them. SAMPLE DEFINITION Our bend constituted 100 questionnaires distributed on LAU campus. We also selected LAU as our commission research population because LAU students black market to represent the target market of energy drinks as they are characterized as the affluent, young, and highly cleanse members of the Lebanese society. METHODOLOGY Our questionnaire constituted of nine questions.

The first question of the questionnaire aimed at ascertain the times and occasion on which customers consumed energy drink. We throw in four study contingent occasions that is to say lot sports, clubbing, studying for exam or when thirsty. The second question aimed at determining the type of energy drink that the respondents consumed, and we gave them four major(ip) brand names namely Red Bull, Gatorade, Speed and Shark. The ordinal number question aimed at determining the frequency of consumption, and we gave the respondents three military capability answers, namely once to in two ways a week, three to quintuplet times a week, or once a month. If you pauperization to get a unspoilt essay, order it on our website: Ordercustompaper.com

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