Beer Industry

CASE STUDY OF international FORCES AND THE EUROPEAN BREWING INDUSTRY team name : Madagascar Team mottos : Keep pitiful forward Team voice: 1. Doan Le hanker Vy 2. Tran Doan Phi Yen 3. Tang Thi Phuong Thao 4. Pham Van Binh A PESTEL ANALYSIS Political The evaluate freight on beer has rose in 2009 by 30% in any(prenominal) countries. The increased tax includes VAT, chance on tax, cooperate tax, packaging tax, terminate tax, etc. higher(prenominal)(prenominal) taxes lead to higher price of beers. Besides, the governments miscellanea the structures of alcoholic beverage tax income. European countries protest in their levels rate of discover, so a change in European policy give affect some countries more than than another(prenominal)s. Moreover, there are freehanded differences in taxation amid different kinds of alcoholic beverages. Beer is much stronger taxed than booze. (Wine has a naught excise rate). That is one of the reasons why wine becomes more universal in Northern Europe market. scotch The economic downturn has the raise on brewing industry. The accelerating rule out in beer sales is a clear sign of a worsening economy, hard adjust household and weakening spending. devil leaders of the beer market, SAB Miller and Heineken contract informed that the role author has been influent by the astray distributed economic down form. Sociolcultural The European lifestyles postulate changed.

There are overly some autonomous do leading to decreased beer enjoyment in Europe. In umteen countries, people prefer scrunch up wine instead of beer. unexampled generations of young people too seem to have switched their preferences in favor of pre-mixed drinks and spirits at the cost of beer. In addition, more and more Europeans have gumption of the influence of alcohol on health and fitness. On the other hand, there are trend toward the premium and specialty products swap from overseas. Technological Technology has compete important role in brewing industry. Beer distributors are using different form of engineering science science to increase productivity levels and lower costs in forecasting,...If you indispensableness to get a full essay, order it on our website: Ordercustompaper.com

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